Mark Wright and Michelle Keegan, a prominent celebrity couple in the UK, are reportedly in the process of separating their business ventures, with insiders suggesting a focus on individual career paths. The pair, married for over a decade and often dubbed the UK's answer to 'Posh and Becks,' have begun to phase out joint business interests and tailor their social media presence to their personal brands.
Their joint sportswear brand, Aytee7, launched in 2022, has reportedly been closed down. The company's website is no longer active, and its presence on social media has ceased. While their company MYSA Active remains registered, the operational joint ventures appear to be winding down. This move follows a pattern of the couple increasingly highlighting their individual professional endeavors on social media. Wright has not featured prominently on Keegan's Instagram since January, and their shared family account, 'wrightyhome,' has been inactive since 2023.
Keegan, an accomplished actress known for roles in "Coronation Street," "Our Girl," and "Brassic," has continued to expand her solo brand. She maintains her swimwear line, Orfila Bee, established in 2020, and has recently secured lucrative brand endorsements with companies such as Rituals, Vinted, Marks and Spencer, and Estée Lauder. Her firm, Rosia Promotions, reportedly shows substantial financial assets, with unaudited figures indicating over £5 million in the bank.
Wright, a former reality television personality and presenter, hosts a weekend radio show with Olly Murs and holds ambassador roles for brands like M&S, Husqvarna, and Foresight Sports. His television work has included the BBC daytime series "Clean It, Fix It." However, sources suggest he has faced challenges in securing major television roles compared to his wife's burgeoning acting career. Reports indicate Wright has expressed a desire for more prominent primetime television opportunities.
The couple, who met in Dubai in 2012, have navigated public life and their careers in tandem. Keegan relocated from Manchester to Essex early in their relationship to be with Wright, a move that led to her character being written out of "Coronation Street." Since then, Keegan's acting career has seen significant growth, with leading roles in major productions including Netflix's "Fool Me Once" and ITV's upcoming drama "The Blame."
Despite the separation of their business interests, sources close to the couple assert that their marriage remains strong and that there are no marital issues. The reported shift is attributed to Keegan's growing ambition to focus on her individual projects, a direction Wright is reportedly supporting and respecting.