Plans to replace a distinctive London landmark, known locally as 'The Pretzel' and officially named 'The Digi-Bridge,' have ignited strong opposition from residents concerned about the aesthetic and cultural implications of the proposed new structure. The current sculpture, a black twin-ring atom-like design standing over 30 meters tall, has been a fixture near Wandsworth Bridge since 1995.
Wildstone Estates Ltd, the company that owns the structure, has submitted proposals to Wandsworth Council to replace it with a 25-meter tall timber lattice design. The new structure would support larger digital advertising screens. Architects Tate + Co, who designed the proposed replacement, describe it as a sculptural, nature-inspired landmark that aims to enrich its surroundings.
However, residents have voiced strong objections, with many describing the proposed design as 'hideous,' 'appalling,' and a 'complete waste of money.' Some critics have noted a resemblance between the proposed timber lattice and structures found in the Middle East, with one resident stating it has 'clear Middle Eastern architecture' and is 'unnecessarily inciteful.' The design bears a striking resemblance to Qatar's Crystal Walk on Doha's Gewan Island, which also features a lattice canopy.
Concerns have also been raised about potential increases in light pollution and the impact of additional advertising on road safety. Transport for London (TfL) has expressed concerns that the advertisements, intended to attract attention, could distract drivers and increase the risk of road traffic accidents, particularly given the roundabout's history of collisions. TfL stated that they would likely need to review lease arrangements if the plans are approved, as the site is on TfL land.
Beyond aesthetic critiques, some residents argue that the proposed expenditure is misplaced, suggesting funds would be better allocated to improving local amenities such as underpass cleanliness or road maintenance. They also question the design's relevance to the local Wandsworth area. The developers maintain that the proposals involve reusing existing foundations and that there is no significant increase in scale, with screen sizes remaining similar to the current ones. The plans also include a bee hotel and bird box as sustainable features.
The Digi-Bridge, which incorporates a digital advertising board, is located near the underpass that served as a filming location for Stanley Kubrick's 1971 film 'A Clockwork Orange.' The application is currently under review by Wandsworth Council.