Kendra Scott has unveiled a new line of jewelry designed in collaboration with the Dallas Cowboys Cheerleaders, featuring a set of earrings that will be integrated into the squad's official uniforms for the 2026–2027 season. This marks the first time the legendary team will wear standardized earrings specifically created for their game-day ensembles.
The Bella Silver Stud Earrings, priced at $85, are designed to be a classic and versatile addition to the cheerleaders' signature Western-inspired look. Each earring features cubic zirconia accents surrounding a custom-cut crystal center, offering a blend of glamour and everyday wearability.
This collection is an extension of a successful partnership between the Texas-founded jewelry brand and the iconic cheerleading squad, building on the previous year's collaboration. Kendra Scott stated that the designs aim to elevate fan expression of team pride and create a sense of belonging, drawing from her belief in the power of sports.
Beyond the uniform earrings, the new Kendra Scott x Dallas Cowboys Cheerleaders collection includes several other statement pieces inspired by Texas pride and game-day excitement. Among these are the Cassidy Silver Enamel Statement Necklace, featuring a bold enamel and mother-of-pearl star centerpiece, and the Elton Silver Star Cuff Bracelet. The collection also includes an Elisa Silver Dallas Multi Strand Necklace, subtly detailed with "Dallas" on the back.
Kendra Scott described the new line as blending colorful enamel, meaningful charms, and timeless silhouettes, designed with signature team colors and elevated details. The pieces are intended to transition seamlessly from stadium wear to everyday fashion.
The campaign for the collection features Dallas Cowboys Cheerleaders Allison Khong, Camille Sturdivant, Jenna Waller, and Kylie Dickson. The series "America's Sweethearts: Dallas Cowboys Cheerleaders" on Netflix has recently brought further attention to the cheerleaders and their demanding profession.
The Bella Stud earrings are scheduled to make their official debut on the field during the Cowboys' first home game of the season on September 20. The collection aims to capture the bold, feminine, and polished style associated with the Dallas Cowboys Cheerleaders and Texas heritage.