John Oliver, host of HBO's 'Last Week Tonight,' has launched a parody merchandise line called 'Buc-Off,' featuring a cartoon squirrel mascot named Mr. Nutterbutter. Oliver is openly challenging the Texas-based travel center chain Buc-ee's to sue him, following a segment on his show that highlighted the company's extensive history of trademark litigation against other businesses, particularly those with animal mascots.
The limited-edition 'Buc-Off' collection includes items such as sticker sheets, coffee mugs, boxer briefs, and trucker hats. All proceeds from the sales, which will continue until September 8, 2026, are designated for the charity Hunger Free America. The merchandise explicitly states it is not authorized by or affiliated with Buc-ee's, underscoring its nature as a parody.
During his show, Oliver argued that while some of Buc-ee's lawsuits may be justified, others appeared to be examples of corporate bullying, noting that smaller companies often lack the resources to contest such legal actions. He introduced the 'Buc-Off' line as a direct response, stating, "It turns out, we very much have the will to get into a fight with Buc-ee's." He concluded his segment by saying, "So, if any prominent gas station chain out there has an issue with our new logo and products and wants to get lawyers involved, then you know what? Bring it the f--- on."
Buc-ee's has a documented pattern of aggressively enforcing its trademarks. The company has filed numerous lawsuits against businesses with animal logos, including gas stations, apparel companies, convenience stores, and even an underwear brand called Nut Huggers. Buc-ee's asserts that many disputed logos share key visual elements with its trademarked beaver mascot, such as circular backgrounds, similar color schemes, side-profile animals, and expressive eyes. The company has largely been successful in these legal battles, often settling with smaller defendants who choose to avoid costly litigation.
Despite Oliver's direct challenge, Buc-ee's General Counsel Jeff Nadalo has indicated that the company does not plan to sue Oliver over the parody merchandise. This stance leaves Oliver's new line of merchandise, and its parody mascot, unopposed by the travel center chain for now.
Founded in 1982 in Texas, Buc-ee's has expanded into a recognizable national chain, known for its large travel centers, branded snacks like Beaver Nuggets, barbecue, and extensive merchandise. The company is currently in a period of rapid expansion, with numerous new locations planned across the United States.