Joe Marler, once known primarily for his physicality on the rugby field, has transitioned into a prominent figure in British mainstream media. His career shift, marked by appearances on television, a popular podcast, and upcoming role as a Gladiator, has transformed him from a sports cult hero into a widely recognized personality.
Marler, 36, is set to become the first celebrity Gladiator in the fourth series of the BBC's hit show in 2027, adopting the identity 'Mauler.' While Gladiators aligns with his athletic background, it was his participation in the first series of Celebrity Traitors that significantly boosted his public profile. The show revealed a self-deprecating and unexpectedly vulnerable side to Marler, making him a breakout star and a favorite among viewers unfamiliar with his rugby career.
His media ventures began before his retirement from rugby. Marler cultivated a platform by launching 'The Joe Marler Show,' which evolved into the widely successful podcast 'Things People Do.' Co-hosted with sports journalist Tom Fordyce, the podcast deliberately diverged from typical rugby discussions, focusing instead on Marler's curiosity and humor as he explored unique stories with his guests. The podcast has featured a diverse range of individuals, from boxing promoter Eddie Hearn to relationship expert Paul Brunson, as well as ordinary people with extraordinary jobs.
Following the success of 'Things People Do,' Marler launched another podcast, 'Joe Marler Will See You Now,' which gained significant traction after his appearance on Celebrity Traitors. This show has attracted notable guests, including Prince Harry, who appeared last month, as well as comedian Russell Howard, Dani Dyer, Joel Dommett, Joe Lycett, Prue Leith, and Stephen Fry.
Marler's comfort on screen has led to television appearances on shows like Michael McIntyre's The Wheel and Blankety Blank. His growing media presence has also attracted commercial interest, leading him to front campaigns for brands such as Pringles, Sky Mobile, Jacamo, and Sainsbury's. He notably starred in a humorous campaign for Durex, demonstrating his willingness to embrace self-deprecating roles.
Brand and culture experts attribute Marler's success to his authenticity and humor. He has not attempted to present himself as a polished media personality, instead embracing an unpredictable and genuinely funny persona that resonates with audiences. His relatability, willingness to laugh at himself, and openness about topics such as mental health and the realities of life after elite sport have made him a marketable figure.
'His appearance on Celebrity Traitors was a pivotal moment because it introduced him to an entirely new audience,' noted one expert. 'Viewers saw his humour, strategic thinking and warmth, proving that his appeal extends well beyond the sporting world.' His versatility, capable of shifting between comedic panel shows and serious discussions, gives broadcasters confidence in his ability to entertain while maintaining authenticity.
Beyond entertainment, Marler is an advocate for mental health charities, serving as an ambassador for CALM (Campaign Against Living Miserably). He has actively worked to destigmatize mental health issues, particularly among men, raising significant funds and participating in documentaries. He also made a notable appearance in Soccer Aid for UNICEF, earning fan-voted recognition for his role as an emergency goalkeeper.
Marler's wide-ranging interview with British GQ further highlighted his appeal beyond traditional sports audiences, covering topics from fatherhood to finding purpose post-rugby. His ability to combine a willingness to be both humorous and vulnerable has set him apart from many former athletes. Since retiring from rugby two years ago, he has established himself as a reality TV star, podcast host, brand ambassador, and mental health advocate, carving out a successful career in entertainment by authentically translating his on-field personality into new arenas.