A social media influencer has been ordered to pay £213,000 (approximately $289,000 USD) in damages for operating a clandestine business selling counterfeit luxury goods. Georgia Aldridge was found to have infringed on the trademarks of high-end brands including Fendi, Louis Vuitton, and Christian Dior.
Aldridge was accused of running a "dropshipping" business in parallel with her social media marketing agency, Sloane House Marketing. She sold fake fashion items, some of which were sourced from the Chinese online marketplace AliExpress, with a total value reportedly in the hundreds of thousands of pounds.
The legal action against Aldridge and her company, Rolo Fashion Ltd, was initiated in 2025 by the luxury brands. A default judgment was subsequently granted in favor of the claimants, establishing that both Aldridge and her company had infringed trademarks by selling counterfeit luxury goods.
Last week, High Court Judge Richard Hacon awarded the fashion brands the £213,000 in damages. The judge determined that Aldridge's activities resulted in 713 lost sales of genuine products and deprived the brands of licensing income on over 4,000 transactions. The court heard that some of the counterfeit items sold were referred to as "superfakes" due to their high quality and detail, making them more likely to be mistaken for genuine products.
While the judge awarded £13,000 for 4,039 sales of lower-quality fakes that did not directly result in lost sales, he dismissed claims of reputational damage. The court found the evidence for reputational harm to be speculative, as buyers were not under the impression they were purchasing authentic items.
Aldridge, who manages Sloane House Marketing based in Essex and has over 32,000 Instagram followers, advertised her ability to help brands grow and achieve profits through social media marketing and content creation. Her website also stated she had launched an online fashion business that scaled rapidly.
