Online speculation is rife concerning a potential feud between 23-year-old TikTok creators Natalie Reynolds and Brooke Monk, fueled by accusations of content copying and alleged jealousy. Fans have pointed out striking similarities between the two influencers' videos, from outfits and gestures to captions, igniting debate about whether the perceived drama is genuine or a staged strategy for online engagement.
Reynolds, who has over 21 million followers, has been accused by Monk's fanbase of mimicking Monk's content, which boasts more than 48.5 million followers on TikTok alone. In one instance, fans noted a video of Reynolds posing in a Spider-Man leotard that closely resembled a prior post by Monk. Similarly, a video featuring Reynolds and her fiancé recreating a skit with her fiancé mirrored one previously shared by Monk and her boyfriend, Sam Dezzani.
While some viewers dismiss the parallels as typical engagement with viral trends among Los Angeles-based influencers known for comedy skits and couples' content, a significant portion of their audience suspects an ongoing conflict. Adding to the narrative, Reynolds shared a Snapchat video in December titled 'Exposing Brooke Monk,' alleging a negative encounter at the TikTok Awards where she felt Monk treated her with disdain. "The second that I said her name she looked at me in total disgust. Didn't even look at me like I was a human," Reynolds claimed, appearing emotional in the video.
Some online commentators theorize Reynolds may be intentionally provoking Monk, even incorporating imagery like a picture of Dezzani in her videos. Others propose the entire situation could be a manufactured ploy for increased viewership, with speculation that the creators might be collaborating behind the scenes to boost their online presence. Brand consultant Sam Gauchier suggested this could be a calculated TikTok strategy, with Reynolds playing a 'villain' role and Monk the 'person everyone rushes to defend,' thus amplifying engagement.
Ciara Strickland, a TikTok creator with over 600,000 followers, identified copycat content as a prevalent issue in the creator economy. She noted that online platforms often reward drama, and creators' teams may amplify conflicts, as algorithms can struggle to differentiate genuine disputes from staged content.
AI strategist Nicole Garcia told the Daily Mail that intentionally imitating Monk could benefit Reynolds by increasing video visibility through engagement, even if the comments are negative. Conversely, it benefits Monk as it drives traffic to her page for discussions about the alleged copying, thereby boosting attention and engagement for both.
Viewers frequently debate these copying claims in the comments sections of both creators' videos, with some posting side-by-side comparisons. While some defend Reynolds, stating she does it better, others accuse her of imitation. However, creator Amelia Samson expressed skepticism about a manufactured feud, arguing there's no clear benefit for Monk, who is already highly successful with lucrative brand deals from companies like Too Faced Cosmetics and Paramount, and is estimated by Forbes to be worth over $5 million. Reynolds, on the other hand, might have more to gain from amplified attention.
Despite the online speculation, Monk has largely remained silent on the matter. In a December 2025 interview with Barstool Sports, she stated she had never met Reynolds and had no negative comments about her. A representative for Monk declined to comment when asked by the Daily Mail about Reynolds. Monk's boyfriend, Sam Dezzani, also denied any conflict, stating, "There's no 'feud.'"
Reynolds has faced past controversies, including a 2024 incident where she allegedly dared a homeless woman to jump into a lake for $20, later claiming the woman was not in distress. She was also accused of assault by followers after shooting streamer Benny Mack with a paintball gun during a livestream. Additionally, a collaboration with Gypsy-Rose Blanchard on a TikTok game sparked backlash for being perceived as insensitive.
When directly asked about copying Monk on the LOL Podcast Show, Reynolds denied it, instead claiming Monk copies her and that Monk is 'jealous' of her, insisting they have "real actual beef."
Monk's approach to online fame differs significantly. Unlike many successful creators, she avoids expressing personal opinions or sharing details of her private life. Her content style and consistent, often unadorned backgrounds have led some to speculate she might be AI-generated. Garcia suggests this enigmatic persona makes Monk's videos addictive, as viewers never feel they truly know her, which in turn facilitates content replication by others. Branding expert Baruch Labunski noted that Monk's career exemplifies a shift in social media fame, where immense follower counts do not always translate to broad public recognition beyond the platform.