The burgeoning microseries industry, characterized by viral shows with episodes lasting one to three minutes, is generating billions of dollars and being presented as a lifeline for Hollywood workers. However, agents navigating this rapidly expanding market describe a complex reality where writers are struggling to find fair compensation.
While actors can reportedly earn up to $40,000 a month in the microdrama space, the going rate for writers is significantly lower. Agents confirm that script fees typically range from $5,000 to $7,000 per script, a figure many find insufficient. Some microscripts are written to be around 30 to 60 minutes long before being segmented into short episodes for app distribution.
One agent recounted a situation where a writer declined a project, stating, “I can make more money babysitting.” This sentiment highlights the disparity between the industry's overall revenue and the compensation offered to its writing talent. A significant factor contributing to the low pay is the prevalent practice of companies employing in-house writing teams who are salaried to produce content continuously. This model, used by category leaders such as Crazy Maple Studios (ReelShort), Holywater (My Drama), and StoryMatrix (Dramabox), limits opportunities for freelance writers.
Microdrama hits often feature provocative titles like "The Double Life of My Billionaire Husband" and "Married the Mafioso I Saved." Projections indicate the micro industry could reach $26 billion in annual revenues by 2030, with the market outside China alone expected to hit $10 billion next year. The industry already accounts for $7 billion in China.
The transition for actors from microseries fame to traditional Hollywood roles can also be challenging, with some agents deeming them "not leading man material" for conventional projects.
Emerging talent in this space also faces the looming threat of artificial intelligence replacing their roles. However, some see microseries as a potential stepping stone. Arise Artists Agency, for instance, views its New Media department as an incubator for young talent, providing opportunities that might not have existed a decade ago.
Kasey Esser, an actor reportedly earning as much as $40,000 a month, has ventured into writing and producing his own microseries, "Love Under Fire." This move marks the first independently produced microseries.
Established entertainment players are increasingly investing in the microdrama sector. Miramax chief Bill Block launched Gamma Time, and Jeffery Katzenberg's WndrCo has invested in the Latin American platform Idilio. Issa Rae debuted her 57-episode series, "Screen Time," backed by TikTok, which also launched its own microdrama app, PineDrama, and a writing program with the Sundance Institute. Fox has also invested in Holywater.
A new venture, aTwist, founded by former ABC Entertainment chairman Lloyd Braun, ex-NBCUniversal TV and Streaming executive Susan Rovner, and former Showtime president Jana Wanograde, is set to launch this summer. The company has already secured a content deal with BET and a distribution agreement with National CineMedia.
Some industry insiders hope that the involvement of established Hollywood executives will lead to more traditional deal structures and higher compensation for writers within the microseries ecosystem, though this is contingent on the emergence of more robust Western platforms in the space.