Brad Rogers, a 54-year-old chief executive, has lost nearly half his body weight, shedding 15 stone (95.3kg) over two years. Rogers, who struggled with his weight since childhood and reached a peak of 26st 7lb (168.3kg) in 2021, adopted a new diet and exercise regimen.

Prior to his weight loss, Rogers stood at 5ft 8in and wore a size 4XL. His BMI was 56.4, which classifies him as severely obese. He described difficulty with basic mobility, stating he struggled to walk and breathe properly and could not play football with his son. His previous diet consisted of frequent takeaways, including a full English breakfast most mornings, burgers and chips for lunch, and lasagne or pasta for dinner, supplemented by numerous snacks. He estimated spending approximately £8,000 annually on McDonald's.

After trying various diets unsuccessfully, Rogers joined the football-based weight-loss program Man v Fat in August 2021. The program involves weekly weigh-ins and short-sided football games, with extra goals awarded to teams based on their collective weight loss. Rogers modified his diet to consist of the same meals daily, significantly reducing carbohydrate intake.

His consistent meals include two slices of bacon, two eggs, baked beans, and toast for brunch, followed by a latte. Dinner options are typically a chicken or ham salad or steak and eggs. This dietary approach, combined with weekly football sessions, running, swimming, and gym visits, led to a steady weight loss of between 2lb and 4lb per week. Within six months, he had lost two stone (12.7kg), and after two years, he reached his target weight of 11st 7lb (73kg), bringing his BMI to 24.5, which is within the healthy range.

Rogers, who now wears a size medium, plays football three times a week and attends the gym daily. His focus has shifted from solely weight loss to building muscle through increased protein intake and calorie consumption. He credits the program with improving his health, energy levels, and relationship with his son, whom he now coaches in football. Rogers advocates for the Man v Fat program, suggesting it could be prescribed by GPs.