Fanatics Fest 2026 commenced on July 16 at the Javits Center in New York City, drawing a crowd of prominent athletes and entertainment figures. The multi-day convention saw a sold-out opening day, highlighting celebrity appearances and notable moments from the sports and entertainment industries.
Attendees included LeBron James, who spoke at a panel following his departure from the Los Angeles Lakers. NFL legend Tom Brady participated in an event dunking former teammate Rob Gronkowski into a tank filled with sauce. A preview of Jay-Z’s 40/40 Club was also featured.
Other notable guests spotted at the event included David Beckham, Serena Williams, Kevin Hart, Jason Sudeikis, Camille Kostek, Teyana Taylor, Travis Scott, Gayle King, Rich Paul, NFL Commissioner Roger Goodell, and Fanatics CEO Michael Rubin.
Further appearances were made by tennis legend Novak Djokovic, New York Knicks player Karl-Anthony Towns, NBA Hall of Famer Shaquille O’Neal, and NBA player Dwight Howard. "CBS Mornings" anchor Gayle King was also present.
Travis Scott was observed near Jay-Z’s VIP 40/40 Club, while NBA star Anthony Davis posed for photos and met fans. Brothers Jake and Logan Paul also made appearances. NFL star Russell Wilson took to the stage for a panel discussion, as did NBA player James Harden.
The convention featured panels with various sports figures, including NBA player Anthony Edwards and Olympic ski racer Lindsey Vonn. Sports analyst Stephen A. Smith also attended the event.
Day 1 of Fanatics Fest included James speaking on a panel and an appearance by Tom Brady at the Disney Fan Draft. New York Knicks star Jalen Brunson was also present on the first day.
