Ellie Watkins, wife of England player Ollie Watkins, has been actively engaging in brand promotions during the World Cup. She recently partnered with Lancaster Beauty to promote their sun care products, sharing her skincare routine on Instagram.
Watkins, who has a significant Instagram following, posted content featuring Lancaster Beauty's products, including a £37 face suncream and a £34 dry oil. She described her three-step routine for maintaining protected and glowing skin, emphasizing the use of Sun Perfect Air SPF 50 and Sun Beauty Dry Body Oil SPF 30. She also highlighted the Golden Tan Maximizer for post-sun hydration. Watkins disclosed that these posts were advertisements to her 91.5k followers, noting their availability on the @lookfantastic platform.
This is not Watkins' first foray into brand partnerships during the World Cup. She has previously promoted other brands such as Iconic London and Vans. Her promotional activities have included TikTok videos showcasing makeup application and "get ready with me" style content featuring Alo clothing, an Oura Ring, and a Laneige lip balm.
Watkins also promoted custom-made Vans designed by her brother-in-law, Jordan Watkins. Her recent promotional activities come as she enjoyed a family day with her husband and their two children, Amara and Marley, following England's victory against Mexico. The family visited Sea Life in Kansas and a local BBQ restaurant.
England is scheduled to play Norway in the quarter-finals on Saturday at 10 p.m. UK time in Miami, Florida. A win would advance them to a semi-final match against either Argentina or Switzerland.