Sarah Goldberger, founder and CEO of the organic dog treat company Lord Jameson, is advocating for healthier pet food options, drawing a parallel between human health initiatives and the canine treat market. In observance of National Dog Day, Goldberger expressed her hope that the pet industry will embrace the principles of the Make America Healthy Again (MAHA) initiative, which promotes whole, nutrient-dense foods and a reduction in processed ingredients.
Goldberger founded Lord Jameson in 2019, inspired by her dog Jameson's medical issues. She aimed to create dog treats using "completely clean ingredients, organic, gluten-free, no preservatives, no toxins, no artificial colors or flavors." According to Goldberger, all of Lord Jameson's treats derive their vibrant colors from real fruits and vegetables, avoiding artificial colorings. The company also emphasizes plant-based ingredients, herbs, and botanicals, particularly in its wellness product line.
"My hope is that as a brand, we can inspire other pet brands to make better choices to really impact the lives and the health and wellness of dogs," Goldberger told Fox News Digital. She noted that a survey of over 1,000 pet parents revealed widespread concerns about allergies and sensitivities to ingredients commonly found in pet treats.
Despite not using preservatives, Lord Jameson treats have an 18-month shelf life, a feature Goldberger highlighted as a significant selling point. She stated that the treats are made with whole-food ingredients, contributing to improved digestive health in dogs, a common point of positive feedback from customers.
The company's commitment to ingredient quality extends to Goldberger's personal practices; she confirmed that she consumes the treats herself and includes them in her children's lunchboxes. Lord Jameson's product line includes "protein-inspired" flavors made with organic sorghum, a whole grain.
Lord Jameson operates a vertically integrated manufacturing process, with its kitchen, warehouse, and fulfillment center located in Boulder, Colorado. Goldberger mentioned that the company has maintained pricing stability for several years and sources its ingredients primarily from North America, mitigating issues related to tariffs. The treats are available at approximately 5,500 independent pet retailers in the United States, some grocery stores, and internationally in four countries.