Jake Maddock Pty Ltd, the company behind controversial dating coach Jake Maddock, has entered creditors' voluntary liquidation, with insolvency firm Mackay Goodwin appointed to oversee the process. The company ceased trading on August 10, according to liquidator Edwin Sanjesh Narayan.
Maddock, known for his book "How to Achieve a 10/10 Relationship" and his 'alpha male' approach to dating advice, built his brand on dispensing relationship guidance. However, his company's financial situation has led to its current state of external administration. Narayan confirmed that the Australian Taxation Office is among the major creditors, though the exact amount owed is yet to be determined.
"The director advised that the company ceased trading on August 10," Narayan told the Daily Mail. "I also understand that one of the major creditors is the Australian Taxation Office. I am yet to confirm the amount owing and the other creditors."
Narayan stated that the liquidation is a creditors' voluntary liquidation, indicating that the director and shareholder resolved the company was insolvent or likely to become insolvent. He noted that he has not yet received the company's books and records and will require time to review them before commenting on assets and liabilities.
Maddock's past careers include roles as a project manager, builder, real estate agent, and corrections officer. Alongside his business troubles, Maddock and his wife Tori have listed their six-bedroom home in Hervey Bay for sale, seeking between $2.2 million and $2.25 million. The property, purchased for $1.5 million in 2023, includes amenities such as a sauna, ice bath, and a home theatre.
Maddock's dating advice often includes controversial tenets, such as the assertion that couples have "no excuses" for not being intimate three times a week, that men should plan and pay for all dates, and that women should never initiate a date. His methods and business practices have previously been the subject of investigations by the program A Current Affair.
Former clients have come forward with allegations of paying thousands of dollars for premium coaching, only to be allegedly locked out of communication groups, experience reduced services, or receive what they described as aggressive and inappropriate messages. Some clients have reported difficulties in obtaining refunds, with Maddock allegedly blocking them or removing them from groups. In one instance detailed, a client seeking a refund for one-on-one coaching was reportedly told by Maddock that "Technically no refund at this stage my friend sorry."