Chipotle is giving away over $1 million in free food to customers who participate in its "Chipotle IQ" game. The promotion, which runs from August 18 to August 20, is open to Chipotle Rewards members in the United States and Canada. The game tests participants' knowledge of the brand, covering topics such as ingredients, cooking methods, and menu items.
Each day of the promotion, the first 8,000 players to answer five out of five questions correctly will receive hourly prizes. These prizes include 5,000 Buy-One-Get-One (BOGO) offers, 1,500 free Cilantro Lime Sauces, and 1,500 free Queso Blanco offers every hour. The trivia game is accessible daily between 9 a.m. and 8:59 p.m. EST.
Beyond hourly prizes, those who achieve a perfect score on the Chipotle IQ game are also entered for a chance to be randomly selected for one of 53 "silver tickets." Each silver ticket holder will be presented with an additional bonus question. Correctly answering this bonus question will award the participant free burritos for an entire year.
Customers who do not win free food are still eligible to receive Chipotle Rewards points. The company is distributing 5 million Rewards points daily. Players who correctly answer four out of five questions will receive 25 Rewards points, while those who answer fewer than four questions correctly will receive 50 Bonus points, while supplies last.
Fans can play the Chipotle IQ game once per day. In addition to the digital quiz, Chipotle is also offering a chance to win a limited-edition physical card game inspired by the trivia. This sweepstakes is running until August 31, and Chipotle Rewards members can exchange 10 points in the Rewards Exchange for an entry to win the card game and a Build Your Own Family Meal.
Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle, stated that the expanded Chipotle IQ experience aims to reward customer loyalty and provide new avenues for engagement beyond dining in restaurants. "With new challenges, more opportunities to earn rewards and our first-ever collectible card game, we’re creating an expanded Chipotle IQ experience that rewards real fandom while giving guests new ways to engage with Chipotle beyond the restaurant," Perdue said.