Chipotle is introducing two new limited-time menu items nationwide: a revamped Pollo Asado and new Chili Lime Chips. This marks the first time in the brand's history that two new items have been launched simultaneously.
Pollo Asado, a grilled adobo chicken, is seasoned with garlic, Mexican spices, and cilantro, then finished with lime. The company describes the flavor profile as bright, savory, and smoky. The new Chili Lime Chips are a direct response to a viral food hack trend where customers have used seasoned chips to enhance their Chipotle meals. Chipotle noted a significant increase in social media mentions and engagement related to seasoned chips paired with their entrees since 2022.
The Chili Lime Chips are made without artificial colors, flavors, or preservatives and are seasoned with chili and real lime. Chipotle Rewards members will have early access to the chips via the Chipotle app and website starting August 31. All other customers can purchase the chips beginning September 4. Pollo Asado will be available to all customers in the U.S. and Canada starting August 31.
To encourage trial of the returning chicken, Chipotle is offering a $0 delivery fee on Pollo Asado orders placed through its app and website until September 13.
Chipotle's culinary team has suggested pairings, with Senior Vice President of Culinary Nevielle Panthaky recommending a Pollo Asado bowl with white rice, black beans, roasted chili-corn salsa, and guacamole, served with a side of the Chili Lime Chips. Panthaky stated that the citrus finish of the chicken complements the tanginess of the chips.
Chipotle operates over 4,000 locations and is a prominent fast-casual Mexican food chain. The introduction of these items follows previous limited-time offerings such as Chipotle Honey Chicken and Smoked Brisket. Customer reactions on social media indicate a mix of excitement for the new items and a desire for the return of other fan favorites.