The Esports World Cup (EWC) concluded in Paris with a surprise victory for the China-based team AG.AL, who secured the overall title and a $7 million prize. The tournament, organized by the Esports Foundation with support from the Saudi government, attracted an estimated 2,000 players from 100 countries and claimed to reach 850 million viewers.
Despite its reach and significant prize pool, the EWC faced calls for boycotts from some players, commentators, and fans due to Saudi Arabia's involvement. Critics argue that the Kingdom's investment in esports, a strategy termed "pixelwashing" by gamedeveloper.com, is an attempt to improve its international reputation and distract from its human rights record and anti-LGBT laws. This mirrors accusations of "sportswashing" leveled against Saudi Arabia for its investments in football, golf, and other sports.
Teams have stated they "can't afford to ignore" the contest and its substantial prize money, particularly as funding for esports has been declining. The Saudi government's support for the EWC is part of a broader strategy to establish the Kingdom as a major player in the global gaming industry. The country recently made headlines with a record-breaking acquisition of video game giant Electronic Arts.
Organizers reported that 175,000 tickets were sold for the event. The EWC launched with an announcement from Saudi Crown Prince Mohammed Bin Salman. French President Emmanuel Macron was also present at the event, seen walking with Prince Mohammed Bin Salman at the closing ceremony.