Country music artist Brantley Gilbert has voiced frustration with fellow performers who commit to patriotic events and then withdraw under public pressure. Gilbert, who faced criticism for performing at Turning Point USA's "All-American Halftime Show" during the Super Bowl, stated that seeing artists back out after agreeing to participate is "aggravating."
During an appearance on the "Net Positive" podcast, Gilbert described the decision to perform as a business opportunity and a memorable family experience, noting that his children were able to watch him perform during a major sporting event. "We agreed to do it. Like, I'm a businessman at the same time I'm an entertainer. I didn't do it for free. We get paid to play music," he said.
Gilbert explained that the performance coincided with signing to a new record label, making the high-profile show a strategic move. He indicated that he did not anticipate the event becoming politically divisive. "I never once looked at it and was like, 'This is going to be divisive. This is going to be great.' It doesn't make any sense," Gilbert stated.
While he did not name specific artists who have withdrawn from similar events, Gilbert believes performers should honor their commitments, regardless of negative public reaction. He reiterated his pride in his personal and professional choices, stating, "I was offered this opportunity and imagined my kids watching their daddy perform at halftime during the biggest game in American football. Everything I do, I do for them."
Gilbert also noted that it had been over 20 years since a country artist was asked to perform at the Super Bowl halftime show. He expressed a belief in unity, stating, "The way I treat people isn't conditional based on what our differences may be. I believe ‘united we stand, divided we fall,’ and my prayer for our country is that we stand united."