Texas quarterback Arch Manning is facing criticism after he laughed at an AI-edited video that depicted coach Steve Sarkisian slapping ESPN sideline reporter Holly Rowe. The video stemmed from a viral clip of Sarkisian appearing to cut short an interview with Rowe following Texas' comeback victory over Ohio State.

Manning's comments came during a press conference when asked about AI edits. "I've seen a few AI edits and stuff, but that's about it. I saw AI edits of Sark's interview," he said with a smile, prompting laughter from those in the room. "Have y'all seen that one? That's a good one. Of him slapping Holly Rowe? That's hilarious."

The quarterback's reaction quickly drew ire on social media. Tricia Whitaker, an Apple TV MLB sideline reporter, posted on X, "Imagine Holly Rowe’s face in that despicable AI video was your daughter’s. Your wife’s. Your sister’s. Still funny? This is gross on so many levels." She added that joking about such content was shameful and that "a woman being hit isn't a punchline."

Other media personalities and fans echoed similar sentiments. An X user commented on Manning's response video, stating, "The complete lack of awareness by publicly laughing about this video is beyond idiotic." NFL Network and ESPN's Stacey Dales remarked, "Holly is an incredible journalist. If I were in her shoes, I’d cringe. But also, why is this normalized. It’s really not funny. Actually, there is nothing funny here."

Earlier, Texas head coach Steve Sarkisian was criticized for his interaction with Rowe following the team's 24-23 win. As Rowe was about to begin her questioning, Sarkisian yelled, "That’s called Texas fight! That’s called Texas fight! Hook ’em!" before cutting off her question and walking away to celebrate with his team. ESPN's Madelyn Burke called the interaction "rude" and noted that Rowe is "a total pro with a job to do."

Manning, who led the Longhorns to score 21 unanswered points in the second half, threw for 196 yards with one touchdown and one interception in the game. Texas, now the nation's No. 1 team, improved to 2-0 and is scheduled to host UTSA on Sept. 19.