Angel Studios is implementing new content standards that ban on-screen sex, nudity, and certain profanity, marking a significant divergence from traditional Hollywood practices. The company also announced that its approximately 3 million Angel Guild members will have veto power over which movies and television shows are produced and distributed on the platform.
According to Angel Studios co-founder and Chief Content Officer Jeff Harmon, the entertainment industry has lost touch with family audiences, prompting the creation of "The Angel Promise." Harmon stated that Hollywood, while possessing skilled storytellers and infrastructure, has drifted away from the values-based audience it once served. He expressed a personal need for content that aligns with family values, necessitating a more curated approach.
The new initiative establishes three core commitments: audience approval of content, strict standards for sex and language, and enhanced parental controls. Harmon emphasized that Angel Studios will not feature nudity or on-screen sex in its productions. Additionally, the company is restricting profanity, pledging that its original content will not misuse God's name. The F-word and other profanity will be prohibited in stories intended for children aged 12 and younger.
This move positions Angel Studios as a distinct alternative to traditional Hollywood studios by placing the audience at the forefront of decision-making. The Angel Guild, comprising 3 million paying members, has the authority to approve or reject projects before they enter the company's ecosystem. Films and television series must achieve a score of at least 70 out of 100 from Guild members to be included.
Harmon cited the founders' experiences raising their combined 34 children as a key influence in shaping these new standards, aiming to provide content that parents can trust without extensive pre-screening.
The third component of the Angel Promise involves parental controls. Guild members will assist in establishing age ratings and descriptions of potentially sensitive material, while the Angel app will offer features allowing parents to customize viewing options for their families.
Harmon stated that the company's goal is to bridge the gap between Hollywood and middle America. To date, the Angel Guild has paid out nearly $300 million to filmmakers, with over 100 films available for member review at the time of the announcement. Recent notable productions from the studio include "David" and "The King of Kings."