The average American is spending close to $400 per weekend on summer activities, according to a recent survey. This finding highlights a tension between the desire for in-person social interactions and the realities of the current economy.
Data from a survey of 2,000 Americans, commissioned by DailyPay and conducted by Talker Research, indicates that 50% of respondents prioritize spending on socializing during the summer. A majority of those polled, 60%, also expressed a desire to spend more face-to-face time with loved ones. However, the same survey found that 60% of Americans feel that maintaining a social life has become increasingly unaffordable.
Popular Summer Pursuits and Financial Hurdles
The most popular summer activities identified in the study include dining out (40%), spending time at parks, beaches, or lakes (34%), and going to the movies or having movie nights (33%). Other favored activities include hosting parties (32%) and taking road trips (27%).
Despite the popularity of these activities, financial constraints are a significant barrier. Nearly three-quarters of respondents (73%) reported that their income limits their ability to fully enjoy their summer, and 57% stated that finances hinder quality time with loved ones. Consequently, 55% admitted to sacrificing social plans due to financial restrictions.
To cope with these costs, 53% of Americans are taking on extra work or side hustles specifically to fund their social activities this summer. The financial stress extends to personal relationships, with 42% of respondents reporting lost friendships due to an inability to afford social engagements. Nearly half (48%) admitted to making excuses to avoid plans rather than disclosing their financial limitations.
On-Demand Pay and Social Well-being
When planning summer expenditures, the timing of paychecks can be a critical factor. A significant 71% of Americans believe that individuals should have the option to access their earned wages as they earn them. This sentiment underscores a growing recognition of the benefits of on-demand pay.
Poulomi Damany, chief product officer at DailyPay, noted the correlation between financial stress and social connection, stating, "This data shows how financial stress and social connection pull against each other, and summer pushes that tension to its peak." She added that many financial pressures stem from outdated pay structures, and access to earned wages can provide the flexibility needed to participate in meaningful experiences.
The survey also highlighted the importance of social interaction for well-being. A large majority (72%) of people surveyed emphasized the importance of being around family and friends, with 62% stating that socializing is essential for their overall well-being. On average, respondents indicated needing nearly 10 hours per weekend with loved ones to feel recharged.
While younger generations, including Gen Z and millennials, reported carving out more in-person time with loved ones this summer, they also admitted to overspending the most on social activities. The survey was conducted online between July 1 and July 7, 2026, by Talker Research, surveying 2,000 Americans.