The New York Islanders have embarked on a unique initiative, inviting fans to design the team's next third jersey. This marks the first time an NHL team has opened up the jersey design process to its fanbase. The winning design is slated to debut during the 2027-28 season.
Fans can submit their creations through a dedicated feature on the Islanders' website, which offers templates and historical logos, including the "Fishsticks" branding. While fans have creative freedom with colors, the selected design will be the official third jersey for a future season. The contest aims to engage the fanbase and potentially preempt criticism of the team's jersey choices, given the mixed reception of past alternate sweaters.
The Islanders have a history of varied third jersey designs, some of which have been met with less-than-enthusiastic reviews. These have ranged from the "fisherman" motif to plainer black sweaters and a distinct 2011-2014 iteration featuring a wordmark over the player's number. The team has also sported popular Stadium Series jerseys.
The winning fan designer will receive a VIP game day experience during the 2027-28 season when their creation is unveiled. The club hopes this fan-centric approach will result in a jersey worthy of the franchise's history.