The Los Angeles Lakers have announced their promotional schedule for the 2026-27 season, featuring a variety of giveaways and theme nights designed to celebrate both the team's current stars and its storied past. The slate includes bobbleheads honoring NBA champions and scoring leaders, as well as a replica giveaway of the 2020 championship rings.
Fans will have opportunities to receive bobbleheads of current Lakers players, including Luka Dončić, who will be celebrated as the NBA's 2025-26 scoring champion on November 1st against the Toronto Raptors. Guard Austin Reaves will also be honored with his own bobblehead night on December 27th when the Lakers host the Memphis Grizzlies.
The team's "League of Stars" program will commemorate franchise legends with throwback bobbleheads. Honorees include two-time All-Star and NBA champion Norm Nixon on December 1st against the New Orleans Pelicans, NBA champion coach Paul Westhead on January 14th versus the Orlando Magic, and four-time NBA champion Kurt Rambis on March 17th against the Phoenix Suns.
Further honoring the team's legacy, a Phil Jackson bobblehead giveaway is scheduled for April 9th, coinciding with the unveiling of his statue outside Crypto.com Arena. The Lakers will also celebrate their 2020 NBA championship with a replica ring giveaway on January 24th when they host Anthony Davis and the Washington Wizards.
Beyond player and coach tributes, the promotional schedule includes a Lakers x Dodgers baseball-style jersey giveaway on November 18th against the Utah Jazz and the franchise's first "Hello Kitty" night on March 7th against the Brooklyn Nets. Special giveaways are also planned for Opening Night on October 21st against the Golden State Warriors and on Christmas Day against the Philadelphia 76ers. The Lakers' promotional calendar also includes dedicated nights for LGBTQ+ Pride on October 8th, Veterans Appreciation Night on November 17th, and Mental Health Awareness Night on February 10th.