Sky Sports personalities Roy Keane and Micah Richards have donned period costumes for a new promotional campaign by Sky Bet, preparing for the upcoming football season. The former Manchester United captain and Manchester City player, known for their on-screen chemistry, are depicted as Victorian gentlemen, complete with elaborate facial hair.
The campaign features footage of the duo walking through a football ground in suits, waistcoats, and hats, holding coffee cups. Another scene shows them in a car park with more casual attire but still holding a vintage-style football.
The campaign is set to launch on August 7, coinciding with the start of the new football season. The Football League begins on the weekend of August 8, followed by league action the subsequent weekend. The Premier League kicks off on August 21 with a match between Arsenal and Coventry.
Both Keane and Richards are expected to be regular fixtures on Sky's football coverage throughout the season. This campaign highlights their popular dynamic ahead of the new season's broadcasts.