The international promotional tour for "Spider-Man: A Brand New Day" concluded this week in London, with actress Zendaya drawing attention for her consistent use of "method dressing." Throughout the tour's seven international stops, Zendaya, 29, incorporated themes from the film into her wardrobe, collaborating with her stylist Law Roach.
The press tour began in Madrid in mid-June, where Zendaya wore a black strapless gown by Christian Cowan with a fringe skirt, offering a modern take on a 1940s silhouette. For a second appearance in Spain, she wore a red, high-neck dress by Ernesto Naranjo, a direct nod to Spider-Man's iconic colors.
In Amsterdam, Zendaya's ensembles included a black jacket with white detailing and red shorts from Nicolas Ghesquiere's Cruise 2027 collection. She also appeared in a sheer slip dress with floral appliqués from McQueen, complemented by a black opera coat. The stylist Roach shared images of some of these looks, highlighting the web-inspired nature of the outfits.
Further stops included Berlin, where Zendaya embraced a college-inspired style with a red jersey top from Coach paired with a plaid midi skirt for a fan event. For the Berlin premiere, she opted for a custom black leather two-piece from Louis Vuitton, featuring a waistcoat top and a low-rise maxi skirt with a train.
Rome saw Zendaya in a Swarovski-encrusted two-piece outfit from Versace's Fall 1997 collection, featuring a red and blue color block. For an evening event, she wore a vintage spiderweb gown by Giorgio Armani. Roach noted that "Zendaya only wears Italian when in Italy." Another look in Rome included an oversized Marvel tee from the early 2000s, paired with Louboutin heels and a Rolex watch.
In London for a photocall, Zendaya wore a celestial John Galliano dress from the Spring 1997 collection. After a period promoting another film, she returned to "Spider-Man" for a New York photocall in a Vetements Spring/Summer 2027 menswear ensemble, including knee-high PVC boots and spiderweb earrings.
For an event in Mexico City, she wore an asymmetric black dress from Ashi Studio, accessorized with spider-shaped earrings. In Shanghai, Zendaya debuted a web-themed dress from Atelier Versace, featuring glittering black web detailing and a silver brooch. Her look was completed with a Rolex and Christian Louboutin pumps.
Returning to the U.S., she appeared on the Los Angeles blue carpet in a sculptural black dress from Ashi Studio with a ruffled skirt. The press tour concluded in London with a premiere where Zendaya wore a plunging white gown by Tamara Ralph, featuring a silver sequin web design across her back with charms. The dress's main body was patterned like the night sky with gold cherubs.
Tom Holland, Zendaya's husband and co-star, also participated in the press tour. He wore a dark purple Anderson & Sheppard suit to the London premiere, accented with a bespoke Pragnell spider brooch. The film "Spider-Man: A Brand New Day" continues the story following events in "Spider-Man: No Way Home," where Dr. Strange's spell caused the world to forget Peter Parker's identity. The new installment explores Parker's continued fight against crime and the evolution of his superpowers. Critics have praised the film, with some comparing its tone to the earlier "Spider-Man" films starring Tobey Maguire and calling it a return to form for the Marvel Cinematic Universe.