Selena Gomez, founder of Rare Beauty, was seen wearing the brand's new Soft Pinch Lip Oil Stick at what has been dubbed the celebrity wedding of the year: Taylor Swift's. The product, a combination of lip oil, gloss, and lipstick, was teased by Gomez on her Instagram Story ahead of the event. The line offers eight shades, including the bright coral hue 'Wish' that Gomez herself wore.
Page Six Style editors put the new lip oil stick to the test to see if it lives up to the hype. The product aims to combine the nourishing feel of a balm with the pigment of a lipstick and the shine of a gloss.
One editor noted that the 'Success' shade, a red-orange, was surprisingly flattering despite a usual preference for cooler reds. The lip oil sticks are described as pigmented, hydrating, and balm-like. While initially glossy, a blot after application can create a softer, stain-like finish. The translucent packaging, showing the color within, was also praised, though the applicator's shape was identified as potentially making precise application difficult, especially with bolder shades.
Another editor highlighted the attractive packaging and the hydrating, buttery formula. A minor concern was the product's potential to become "goopy" in heat, with a desire for a clear version to layer over lip liner or wear alone. The apple scent was also a noted positive.
For editors who prefer a less shiny finish, it was noted that the product wears down to a soft, non-sticky texture after blotting and some drying time, offering a "perfect touch of color on a day when I don’t want to do a full-fledged lipstick."
Pros identified include the combination of oil, gloss, and lipstick properties, a range of eight buildable shades, a non-sticky finish, and attractive packaging. Cons mentioned were that some found the product overly pigmented and the tube's shape could hinder precise application.