Maya Jama's elaborate wardrobe on "The Traitors" reportedly cost £20,000, with the presenter working with Agro Studio designers George Oxby and Angus Cockram to curate her looks for the series. This extensive collection aimed to establish Jama as the "fashion queen of the castle," a title previously associated with host Claudia Winkleman.
A source told The Sun that Jama "loves having fun with fashion and her coats have got everyone talking," adding that she is "giving [Winkleman] a run for her money."
Jama's entrances included a £2,570 Saint Laurent trench coat, followed by a £600 mustard Mongolian sheepskin bolero coat from Agro Studio. The latter drew comparisons from co-stars and viewers to the Honey Monster mascot.
Later episodes featured a variety of ensembles, including a leather collarless jacket, an £188 Alo yoga track jacket for missions, and an £1,880 Alaïa panelled denim jacket. A white double-breasted blazer and miniskirt co-ord from Roberto Cavalli's AW24 runway, valued at approximately £3,000, was also showcased. For colder missions, Jama opted for a £221 purple Alpha Industries zip-up bomber paired with a £24 Carhartt WIP beanie.
Jama also wore a dark green knitted dress with £20 Jon Richard earrings for a "murder in plain sight" task. High-end brands featured prominently, including a Versace ensemble comprising a £510 red cotton-blend jersey T-shirt and a £5,530 brown patchwork leather jacket.
Notable outfits included a £434 Carelli zebra print jacket with burgundy lapels and a £108 Lululemon quarter-zip fleece. In the penultimate episode, Jama sported a £10,700 Schiaparelli suit, with the jacket retailing at £6,200 and trousers at £4,500. She later wore a £1,733 Miss Sixty hooded leather jacket with pom-pom detail.
For the finale, Jama chose an ivory ribbed-knit jacket from Alaïa's 2025 Fall line, with similar items priced between £3,000 and £5,000. Her final look was a green gown from Agro Studio's SS26 collection.
Despite her fashion success, Jama did not win the game. The series finale saw Faithfuls Romesh Ranganathan and Sebastian 'Bash' Croft claiming the prize, with the final episode drawing a large audience.