Maya Jama, host of "Celebrity Traitors," reportedly invested approximately £20,000 in her wardrobe for the recent series, according to reports from The Sun and detailed by the Daily Mail.
Jama worked with Agro Studio designers George Oxby and Angus Cockram to curate a collection of looks for the show. A source told The Sun, "Maya has become the fashion queen of the castle. She loves having fun with fashion and her coats have got everyone talking."
Her notable outfits included a £2,570 Saint Laurent trench coat for her entrance and a £600 mustard Mongolian sheepskin bolero coat from Agro Studio, which drew comparisons to the Honey Monster character from Sugar Puffs cereal. Jama humorously responded to the comparisons on X (formerly Twitter), stating, "It was cold as hell in the castle ok?"
Other ensembles featured a £1,880 Alaïa panelled denim jacket and a Roberto Cavalli blazer and miniskirt co-ord valued at around £3,000. For a mission in the Scottish wilds, she opted for a £221 purple Alpha Industries bomber jacket paired with a £24 Carhartt WIP beanie. A dark green knitted dress with £20 Jon Richard earrings was worn during a "murder" segment.
Jama's Versace attire included a £510 red cotton-blend jersey T-shirt and a £5,530 brown patchwork leather jacket. Later, she wore a £434 Carelli zebra print jacket and a £108 Lululemon quarter-zip fleece for a mission.
In the penultimate episode, Jama sported a £10,700 Schiaparelli suit, consisting of a £6,200 jacket and £4,500 trousers. She also wore a £1,733 Miss Sixty hooded leather jacket with pom-pom details.
For the finale, Jama chose an ivory ribbed-knit jacket from Alaïa's 2025 Fall line, with similar items retailing between £3,000 and £5,000. Her final look was a sculpted double-layer sheer dress in olive and citron from Agro Studio's SS26 collection.
Despite her fashion efforts, Jama did not win "Celebrity Traitors." The prize was ultimately claimed by Faithfuls Romesh Ranganathan and Sebastian 'Bash' Croft, who won £41,500 each for their chosen charities. The finale reportedly drew the largest UK overnight and consolidated television audiences of 2026 so far, with an average of 11.2 million viewers.