Kim Kardashian's Skims brand is facing a wave of backlash on social media after customers unboxed the company's 2026 Accessories Advent Calendar, priced at $148. Shoppers have expressed disappointment and anger online, describing the contents as "junk" and a "waste of money."
A viral TikTok video showcased a content creator expressing dismay upon opening the advent calendar, which contained items such as hair ties, clips, scrunchies, and keychains. The creator questioned the value of the items, particularly noting a hair tie made from what appeared to be a bra strap. The video resonated with many viewers who echoed similar sentiments.
Online commentary has been largely critical, with users calling the products "disrespectful," "junk drawer chic," and questioning if the brand was "Skims or scams." Many have shared their own unboxing experiences and urged others not to purchase the calendar, with some explicitly stating that social media reviews saved them from wasting their money.
The Skims website describes the advent calendar as a festive box filled with "hair accessories to keychains and more." However, the reaction from consumers suggests a significant disconnect between marketing expectations and the perceived value of the included items.
This criticism follows a history of controversial product launches from Skims, including items like the "Ultimate Nipple Bra," the "Ultimate Bush" micro string thong, and a face wrap compared to a "medieval torture device." Kardashian's ex-husband, Kanye West, also recently debuted his new Yeezy apparel line.
Representatives for Skims did not immediately respond to requests for comment. Despite the customer outcry, the brand's advent calendar remains a topic of viral discussion across social media platforms.