A recent episode of the Channel 4 daytime show "Four In A Bed" has generated significant online buzz after one hotel owner employed an unconventional strategy to prevent other contestants from winning. The clip, which has gone viral, shows hotel owner Saban deliberately overpaying for his stay at a rival bed and breakfast.

During the final scoring, Saban revealed he paid £500 for his stay at Mark and Anne's B&B, an amount that was £220 more than the room's actual charge. While initially appearing as praise for the establishment, Saban then explained his true motive. He stated that he realized contestants Ami and Mark were intentionally scoring their rival stays lower to gain an advantage in the competition.

"The other reason is, there is no way I can allow you two to win," Saban declared to Ami and Mark. "It was a game play from the start, the way I see it I cheated to stop the other cheaters winning."

This strategic move has been widely celebrated on social media, with many viewers comparing the incident to memorable moments from other competitive reality shows. One widely shared comment described the clip as "absolute cinema," while another drew parallels to a famous viral moment from "Come Dine With Me." Other reactions included praise for the move as "TV Gold" and a desire for more "petty nonsense where everyone hates each other."

In a subsequent interview with LADbible, Saban, who owns the Stone Court House Hotel in Maidstone, indicated that he wished he could have overpaid even more but was reportedly prevented from doing so by the show's production staff. He also commented on the scoring of other establishments, noting issues such as cigarette burns on carpets and a lack of smoke alarms in a room costing £75 per night, suggesting these were unfairly used as reasons to score down rivals who were making a genuine effort.

"Four In A Bed" typically features four hotel or B&B owners staying at each other's establishments, scoring their experiences, and paying what they believe the room is worth. The establishment that achieves the highest score relative to its listed price is declared the winner. The show is known for its competitive participants, some of whom are noted for critically assessing minor details.

Saban also reported an increase in bookings for his hotel following the airing of the episode.