Drunk Elephant's New Foundation Earns Rave Reviews, Challenges Luxury Rivals
The brand's Kamo Triple-Peptide Cover Drops are praised for their blendability, buildable coverage, and skincare benefits, leading some users to abandon higher-end foundations.
Drunk Elephant has entered the complexion makeup market with its first foundation, the Kamo Triple-Peptide Cover Drops. The product aims to blend makeup with skincare, offering a full-coverage formula suitable for all skin types, and has quickly garnered attention from consumers and beauty reviewers.
This launch aligns with Drunk Elephant's recent brand refresh, which includes a more refined aesthetic intended to appeal to a broader demographic, including those beyond the brand's traditionally younger audience. Founder Tiffany Masterson noted that the Kamo Triple-Peptide Cover Drops are particularly designed for individuals who do not regularly wear foundation, stating, "This product is perfect for someone like me, who never wore foundation... I mix this with my drops and it’s a perfect amount of coverage that covers what I need but still looks like skin."
The product has seen positive reception on platforms like Reddit, where users have praised its blendability and long-lasting wear. One user reported that the foundation remained intact during a two-hour car ride in high temperatures and humidity.
The Kamo Triple-Peptide Cover Drops are described as buildable, allowing users to achieve varying levels of coverage. It can be worn alone or mixed with other skincare products, such as the brand's Protini Polypeptide Firming Refillable Moisturizer, for a customized finish. The foundation is available in 25 shades, designed to accommodate a range of skin tones.
The formula contains 18% amino-acid-coated pigments and a 4% peptide complex, along with moisturizing ingredients like marula oil, green tea seed oil, and squalane. This composition contributes to a formula that is said to stay put throughout the day without creasing or drying out the skin. Users have also found the product effective for light coverage, using it as a concealer or spot corrector.
Commerce reporter Nishka Dhawan, writing for the New York Post, reported swapping her regular luxury foundation for the Drunk Elephant product after testing it. She highlighted its ease of blending, buildable coverage, and the availability of inclusive shades as key advantages. Dhawan also noted its competitive pricing compared to other foundations offering similar coverage.
According to Dhawan, the Kamo Triple-Peptide Cover Drops offer a balance of makeup performance and skincare benefits, making it a standout product in her routine.