Lefties, the discount fashion brand owned by Zara's parent company Inditex, has launched its first UK store in Liverpool. The opening marks a significant challenge to established budget retailers, particularly Primark.
The 27,000-square-foot store in Liverpool One shopping complex saw queues form on its opening day, with some customers traveling from as far as Leeds. Lefties plans to open two more UK stores this year, with locations in Lakeside, Essex, and the Metrocentre near Newcastle to follow.
Lefties general director Xavier Rus Riera declined to specify the total number of stores Inditex plans for the UK, stating the company's approach is to "proceed match by match" and meet customer demand. The brand currently operates 225 stores across 20 international markets.
Automation plays a key role in Lefties' strategy to control costs and enhance efficiency. Robots are used to sort hangers at checkouts, and a system directs customers to available dressing rooms via a screen. Unwanted items can be placed in a hatch within dressing rooms for sorting below. The stores also feature technology to alert staff if an item is not paid for at self-checkout.
In the stockroom, a system automatically separates newly delivered items onto individual rails for different sections of the store. This automation allows staff to focus on customer-facing activities rather than less profitable tasks. The Liverpool store has created 400 local jobs.
Lefties, which originated as a clearance outlet for Zara stock, now offers a range of contemporary fashion items and basics for women, teenagers, men, and children, alongside homeware. Prices are positioned to be competitive, with items like studded jeans retailing for £22.99 and leggings starting at £5.99. The brand is also introducing cold-weather clothing, such as thermals from £9.99, specifically for the UK market.
The brand's strategy of low prices and modern store design contrasts with the perceived "workaday feel" of many Primark outlets. Primark, owned by Associated British Foods, is a major player in the affordable clothing and decor market in the UK with approximately 190 stores.