Tesla plans to halt production of its Cybertruck at its Texas gigafactory starting in mid-2025, according to CEO Elon Musk. The decision follows years of underwhelming sales and multiple recalls for the futuristic, stainless-steel electric pickup.
Musk announced the production pause on X, stating it is intended to "make room" for increased output of the company's self-driving Cybercab. The Cybertruck, which debuted in 2019, has seen a significant drop in demand, with sales falling 48% last year, according to a Kelly Blue Book sales report. "It doesn’t make sense to keep it going when it’s not meeting its targets," former Aston Martin CEO Andy Palmer told Reuters, adding that "every rational auto guy would say the same."
Owners have reported various issues, including recalls for accelerator pedals that could get stuck, delays with rearview mirrors, and a risk of wheels detaching. Public backlash and consumer alienation have also been linked to Musk's political activism.
It is unclear if Cybertruck production will resume at another facility, as the Texas gigafactory is reportedly the only Tesla plant equipped for its manufacturing. Musk, however, stated on X that "the Cybertruck fleet will be around for a long time."