Range Rover has unveiled its first-ever all-electric SUV, marking a significant shift for the iconic luxury vehicle. The new model, priced from £154,070, promises a driving range of approximately 333 miles on a full charge under real-world conditions. This launch represents the most substantial change in the Range Rover's 56-year history.

Despite the electric powertrain, the Range Rover Electric retains a design nearly identical to its internal combustion engine counterparts. This consistency is a deliberate strategy by Jaguar Land Rover (JLR) as the automotive industry moves towards the 2030 ban on new combustion-engine car sales. Key visual distinctions are limited to a blanked-off grille and redesigned wheels aimed at improving aerodynamics and maximizing range. The vehicle is built on JLR's Modular Longitudinal Architecture (MLA) platform, which was designed to accommodate various powertrains.

Under the hood, the Range Rover Electric features two powerful electric motors and an 800-volt architecture. It is powered by a 118.5kWh battery pack, which can be recharged from 10% to 80% in approximately 22 minutes using a DC rapid charger. A ten-minute charge can add up to 137 miles of driving range. JLR offers an eight-year/100,000-mile warranty on the battery pack.

Performance figures indicate the electric model offers capabilities comparable to the V8 petrol versions, including a 900mm wading depth and off-road prowess. The electric SUV is expected to have a 0-62mph acceleration time around 4.3 seconds. JLR engineers have tuned the power delivery to mimic the character of a V8 engine, providing a smooth, linear acceleration rather than an aggressive surge. The cabin remains largely the same as its gasoline-powered siblings, with the inclusion of an 'S' mode for enhanced regenerative braking and one-pedal driving.

JLR anticipates strong demand for the electric Range Rover, with approximately 80,000 customers globally already registered as interested buyers. The company forecasts that around 70% of these potential customers will be new to the Range Rover brand, and only about one in five currently drive an electric vehicle. The vehicle is set to be assembled at JLR's Solihull factory, with battery packs sourced from Tata's new gigafactory in Bridgwater, Somerset, from late 2027.

While the official WLTP-cycle range is up to 372 miles, the 333-mile real-world figure places it behind some competitors that already offer over 400 or 500 miles of range. The pricing reflects its luxury positioning, with the entry-level model costing £154,070, a significant premium over the diesel variants. Long-wheelbase versions will be priced even higher, with the least expensive LWB model starting at £215,670. First customer deliveries are anticipated in early 2027.