Ogee Launches Lid Sculpt Liquid Eyeshadow, Blurring Makeup and Skincare Lines
The new eye color aims to combine high-impact pigment with skincare benefits for a lifting and smoothing effect.
Ogee has introduced Lid Sculpt Liquid Eyeshadow, a product the brand describes as a new category of eye color that merges makeup performance with skincare benefits. The formula is designed to deliver saturated, long-lasting color while also aiming to visibly lift and smooth the eyelids.
The liquid-to-powder formula is infused with essence of white flowers, an ingredient intended to contribute to the lid-smoothing effects. According to Ogee, the lifting claim is based on an in-vitro study of this key ingredient. The product is clinically tested to provide 12 hours of wear without creasing or budging, adapting to various eye shapes, ages, and skin textures.
Lid Sculpt is available in 10 metallic shades, including Jasper, Sunstone, Copper, Tiger Eye, Rose Gold, Nickel, Obsidian, Jade, Amethyst, and Lapis. The quick-setting formula is designed for easy application, whether applied as a sheer wash or built up for more intensity. Ogee recommends prepping the eye area with eye cream or balm before applying and blending the Lid Sculpt immediately.
To complement the eyeshadow, Ogee has also launched the Eye Blender Brush, designed to work with cream, liquid, and powder formulas to diffuse color seamlessly. The brush is described as vegan and eco-friendly.
This launch aligns with Ogee's philosophy of integrating skincare into makeup. The brand emphasizes its use of certified organic ingredients, with its collection meeting the NSF standard, requiring a minimum of 70% organic content per formula. Ogee highlights that its products avoid harsh chemicals, synthetic fragrances, and artificial dyes, and are certified organic, non-toxic, cruelty-free, GMO-free, not tested on animals, gluten-free, and made in the USA.