Netflix has implemented another price increase, marking the second such adjustment within the year. New customers are now subject to the higher rates, while existing subscribers will receive email notifications with one month's notice.
The company stated that the price hikes reflect "improvements to our wide range of entertainment and the quality of our service." This follows a similar increase in February, when Netflix cited a need to "continue to invest in programming and deliver more value for our members."
The most substantial change affects the cheapest standard plan, which now costs £7.99 per month, an increase of 33.4% from its previous £5.99 price. This plan includes advertisements.
The advert-free standard plan has been raised from £12.99 to £13.99 per month, a 7.7% increase. The premium plan, which allows for streaming on additional devices and more member profiles, now costs £20.99 per month, up 10.5% from £18.99.
Additionally, the cost of adding an extra member to an existing subscription has risen from £4.99 to £5.99 per month.
Netflix, which has over 18 million subscribers in the UK and 325 million users globally as of earlier this year, reported revenues of $45.2 billion in 2025, a 16% increase from 2024. The company's operating profit for the year was $13.3 billion.
Experts suggest that subscribers who pay directly can downgrade or cancel their subscriptions penalty-free if they find the new prices do not offer sufficient value. Switching to the ad-supported plan could save users £6 per month, or £72 annually, provided they are willing to watch advertisements. The availability of free services like ITVX, Channel 4, and Tubi also offers alternatives for consumers.
Upcoming releases mentioned by Netflix include "The Gentlemen 2," "Black Doves 2," and "Pride And Prejudice," along with new commissions such as "The Unheard" starring Kate Winslet and "Jonny Boy" starring Barry Keoghan.