A modest burger shop in Melbourne's Brunswick East, known as charrd, is experiencing unprecedented demand, with customers lining up for hours daily. The surge in popularity follows the shop's recognition as the 14th best burger in the world in a recent global ranking. Despite opening just four months ago, charrd now serves over 800 burgers each day from its small, takeaway-only location.
Customers can choose from four types of cheeseburgers, with prices ranging from $17 for a classic single to $23 for a charrd double. The charrd double, featuring a charcoal-grilled double patty, chili jam, and truffle mayo, is reportedly the most sought-after item. Wait times have frequently exceeded two hours, with some patrons sharing their experiences online.
Online reviews reflect a divided opinion on the wait times. Many customers have lauded the burgers as exceptional and worth the hype, describing them as the best they have ever tasted. The unique charcoal grilling method is often cited for imparting a desirable smoky flavor, complemented by sauces like truffle mayo. "The line was so long, but it was seriously the best burger I've ever had! I'll definitely go back for it next time I'm in Melbourne," one customer wrote. Another added, "WORTH THE HYPE! I've had heaps of burgers in Melbourne but nothing is quite like charrd. I waited an hour in line on a Sunday at 1pm and it was so worth it."
However, a significant number of patrons found the long queues to be excessive for a burger, even if the quality was high. Some reviews suggest that while the burger is undeniably good, the wait diminishes the overall value. "It's not worth a 90-minute wait, but it is an insanely good burger," one person commented. Others have stated they would not queue for that duration, preferring to find alternatives. "Plenty of things are worth queuing for. 90 minutes for a burger isn't one of them," a diner remarked.
Some have defended the queues, emphasizing that customers are spending their own time and supporting a local business. "At least the folks in line went outside, met up with friends and supported a business in their community," one defender wrote.
Despite mixed sentiments regarding the wait, the restaurant has garnered over 1,000 reviews with an average rating of 4.4 out of 5 stars. Diners consistently praise the burger's quality, taste, and juiciness. However, those who waited for extended periods sometimes felt the experience was overrated, especially on Friday or Saturday nights when queues are at their longest. Some suggested visiting during off-peak hours, like late at night, to experience shorter wait times, with one patron reporting only a 10-15 minute wait during such times.
