Lululemon has introduced a new accessory that is drawing attention not for its practicality, but for its sheer size: the Big-Ass Bag 80L, priced at $248. This oversized tote measures nearly three feet tall and boasts an 80-liter capacity, a stark contrast to typical handbags.
The bag's dimensions, 22 inches wide, 12.6 inches deep, and 32.7 inches tall, have led to a wave of humorous customer reviews. Shoppers are jesting about its ability to hold items far beyond typical daily essentials, with some claiming it could fit children, pets, or even entire wardrobes. Lululemon has even responded to some of the more outlandish reviews, indicating a playful engagement with the customer feedback.
One reviewer, for instance, humorously recounted using the bag for a backpacking trip around Europe, claiming it was large enough to carry back the Eiffel Tower and the Colosseum, though it was checked by Frontier Airlines for being too big as a personal item. Another shopper suggested it could serve as a mobile cat carrier, stating that two cats fit comfortably inside with room to spare, and that they intended to adopt more cats to utilize the extra space.
Despite its enormous capacity, some reviews have humorously noted the bag's perceived limitations. One shopper, while giving the bag five stars, expressed disappointment that it could only fit an air fryer and tongs, but not both an air fryer and a crockpot, suggesting it could hold a KitchenAid mixer and a cookie sheet. This reviewer also playfully suggested the bag was large enough for the user to nap in during work breaks, a comment Lululemon responded to by acknowledging the bag's spaciousness.
Another customer suggested the bag could hold two out of their five children, expressing a desire for it to be large enough to transport all of them for faster travel. The review section has become a platform for customers to share increasingly absurd potential uses, with some joking it could hold "emotional baggage."
The product page indicates a 4.6-star rating, suggesting that many customers are genuinely satisfied with the purchase despite the widespread jokes. Lululemon's marketing description for the bag asks, "Why pack one outfit when you can pack them all? Haul clothes, groceries or laundry in style with this massive shoulder bag with padded straps for comfort."
A Reddit discussion about the product has also garnered significant attention, with users expressing amusement at the bag's size and the "unserious" nature of the purchases. Lululemon's responses to reviews, such as suggesting they "Make the bag even bigger" in response to a "Runs a bit small" rating, have further fueled the online buzz.
However, not all feedback has been positive. One reviewer gave the bag one star, calling it "the stupidest idea EVER!" and stating that the company needed a "complete rebranding idea ASAP."