Chloe Lovett, a 25-year-old from Sheerness, Kent, has transformed her side hustle selling clothes on the resale app Vinted into a full-time business projected to generate over £100,000 a year. Lovett began selling pre-loved clothing on Vinted while working a minimum-wage job at a local spa. In September, she decided to focus on fashion full-time, and just eight months later, she opened a physical shop called Lovett Or List It in her hometown.

Lovett now makes up to £400 a day from online sales alone. She attributes some of her business acumen to skills gained while assisting her partner Jake with his marketing agency. Initially, she managed inventory from home, but as the volume of clothing grew, she needed a dedicated space for customers to drop off items.

Launching the Shop

After spotting an available former council office in Sheerness, Lovett took a gamble and officially launched her shop in May. The store features carefully organized racks of pre-loved clothing, sorted by color and size. Lovett purchases unwanted garments from customers by weight, then resells them both online and in the physical store. She aims to stock classic, durable pieces rather than chasing fast fashion trends.

Rather than chasing fast fashion trends, Chloe prefers stocking classic pieces which can be worn for years

The shop has attracted a diverse clientele, from teenagers to pensioners. Lovett accepts all women's fashion items but has learned to identify what her customers prefer. The quality of the stock, including items like unworn Levi's jeans with tags still attached, has encouraged repeat business. Lovett noted that many items are bought during sales but then remain unworn, suggesting psychological motivations behind purchases.

She now rakes in £400 a day from online orders alone - and is set to make £100,000 a year if she keeps up the pace

Business Growth and Future Plans

Most of Lovett's income currently comes from online sales, with her website having launched recently. She also sells items to other resellers if they do not align with her customer base, minimizing waste. For now, Lovett operates the business solo, with her Jagdterrier, Dolly, serving as a popular four-legged assistant.

For now, Chloe is the shop's only employee - although she does have a four-legged assistant in the form of her Jagdterrier, Dolly, who has quickly become a favourite with customers

The business is open six days a week, with Sundays reserved for rest. Lovett's next goal is to expand into a commercial industrial unit within six months, where she plans to hire staff. Despite her rapid success, Lovett occasionally experiences imposter syndrome but expresses no regrets about leaving her previous job, finding the work fulfilling and enjoyable.