David Beckham has applied to trademark the 'Sir David Beckham Rose,' a white shrub rose developed by luxury breeders David Austin Roses at the request of his 15-year-old daughter, Harper. The application was filed with the Intellectual Property Office (IPO) by DB Ventures, the company managing Beckham's commercial interests, to prevent unauthorized copying and ensure the rose can continue to be sold.
The rose was created as a lasting gift for Beckham's 50th birthday last year and was officially unveiled at the Chelsea Flower Show in May. It has since become available for purchase at garden centers nationwide.
This trademark application is part of an official process to protect the rose, enabling it to be licensed and sold without issue. A portion of the proceeds from each sale benefits The King's Foundation, a charity established by the then Prince Charles in 1990, which focuses on educational programs and the preservation of traditional arts and crafts. For each £38.50 rose sold, £2.50 is donated to the foundation.
Beckham, an ambassador for The King's Foundation, stated that gardening fosters intergenerational connections and provides significant pleasure. He expressed that being involved in something celebrating gardening heritage and the English rose is deeply meaningful to him. The trademark protection will also empower his company to take legal action against any attempts to counterfeit the rose.
This move follows Beckham's previous success in combating counterfeit goods. Last year, he won a lawsuit in the U.S. against numerous Chinese counterfeiters, resulting in a permanent ban on the sale of fake David Beckham merchandise online through platforms such as Amazon, eBay, Etsy, and Temu.
The David Austin website describes the 'Sir David Beckham Rose' as an upright, strong shrub with a balanced habit, featuring medium-sized blooms that open from a soft white with a hint of yellow to a clear, fresh white. King Charles III was reportedly seen admiring the rose at the 2026 RHS Chelsea Flower Show.