Italian skincare brand Borghese has launched nationwide at Target Beauty Studio, making its nearly 70-year-old product line more accessible to consumers. The brand, known for blending Italian beauty traditions with modern skincare science, is now available in Target stores across the United States.
The introduction includes some of Borghese's signature products, such as the Advanced Fango Active Mud Mask, which offers a five-minute treatment designed to nourish and detoxify the skin. This mask is a central part of the brand's identity, drawing inspiration from Italian spa culture.
Beyond its mask collection, Borghese's launch at Target features products for hydration and skin barrier support. The Curaforte Moisture Intensifier is a lightweight serum formulated for intensive hydration, intended to boost the skin's moisture without a heavy feel. Complementing this is the Crema Ristorativo-24 Moisturizer, designed for daily use to provide restorative moisture and support the skin barrier.
For body care, the Bagno di Vita Foaming Bath & Shower Gel is available, aiming to provide a spa-inspired cleansing experience that soothes and restores the skin.
Target's Beauty Studio will also facilitate consumer engagement through sampling, influencer collaborations, digital storytelling, and in-store educational initiatives to highlight Borghese's heritage and product efficacy. This expansion aims to introduce the brand's established skincare expertise to a broader audience, integrating its Italian roots into everyday beauty routines.