Tour operators and flight comparison websites are reporting a notable surge in interest for nations participating in the World Cup, particularly those considered "minnows" in the sport. This trend has seen website impressions for specialist travel firms increase by as much as 15-fold, especially after unexpected results, such as Cape Verde holding Spain to a draw.
Skyscanner data indicates that these lesser-known countries typically experience a sustained increase in holiday bookings for months following the tournament. With the World Cup drawing an estimated five billion viewers globally, the event represents a significant opportunity for tourism.
Cape Verde, an archipelago off the west coast of Africa, is attracting attention with its beaches and all-inclusive resorts. One specialist operator noted a rise in web impressions from 20,000 to over 290,000 daily following its draw with Spain.
Curacao, a southern Caribbean island, also saw a spike in interest when its team equalized against Germany. One hotel reported a 500 percent increase in inquiries. The island is known for its colorful Dutch colonial architecture and vibrant art scene.
Senegal, referred to as the "Gateway to Africa," is experiencing an 18 percent increase in searches at one travel agency following their match against France. The country offers wildlife reserves, beach resorts, and the capital city of Dakar.
Uzbekistan, a Central Asian nation, is predicted to see a surge in interest attributed to the World Cup, according to Flightfinder.com. The country is noted for its historic cities like Tashkent and Bukhara and was among the fastest-growing tourism destinations in 2025.
Jordan's tourism prospects are looking up, with the Foreign Office lifting its previous travel advisory. The World Cup is expected to boost interest in attractions such as the ancient city of Petra and the Wadi Rum desert.
Paraguay is also expected to gain visibility. Despite a loss in their opening match, the World Cup is anticipated to place the South American nation on travelers' radars, highlighting its indigenous culture, uncrowded atmosphere, and natural beauty, including large waterfalls.
Bosnia-Herzegovina, a former Yugoslavian country, is also set to benefit from the tournament's spotlight. The nation offers mountainous landscapes, castles, and the cities of Sarajevo and Mostar.
The World Cup is being held across the US, Mexico, and Canada.