A mass brawl broke out between British tourists and Turkish shopkeepers in the Mediterranean resort town of Alanya after a street dispute escalated into a violent melee, local media reported.

CCTV footage from the narrow shopping street shows an initial confrontation outside a boutique on Atatürk Street, where a group of six British holidaymakers and a shopkeeper exchanged words before fists were thrown. The footage, which circulated widely online, appears to show one of the tourists allegedly headbutting the trader before the shopkeeper was punched and kicked to the ground.

Other traders rushed to the aid of the shopkeeper, and their arrival further inflamed the confrontation. The dispute spread quickly as more people joined the fray; the clash reignited after an apparent lull and spilled onto the adjacent roadway. Video shows sticks and loose objects being seized from the roadside, an item described by observers as a paving stone being thrown, and the shopkeeper attempting to fend off attackers with umbrellas as cars continued to pass nearby.

Police reinforcements arrived while the outnumbered tourists retreated into a nearby hotel. Municipal officials later ordered the boutique closed for three days as investigators sought to determine what sparked the violence. Local reports said several people suffered injuries but gave no definitive tally.

Authorities have not released a public statement detailing the cause of the dispute or a full accounting of injuries. The footage has drawn attention on social media and in local news outlets, and officials in the resort — a popular destination for overseas visitors — said they were investigating the incident.

The episode follows other widely shared scenes of fights involving foreign tourists at Turkish destinations. In June, two British tourists were filmed trading blows in a separate altercation at another resort; that clash was reported to have been triggered by a personal dispute and saw suitcases thrown onto the pavement.

Investigators in Alanya continue to review footage and interview witnesses to establish a timeline and identify those involved. No formal criminal charges or official casualty figures were disclosed in initial reports.