Plans to replace a well-known London landmark, affectionately nicknamed the 'Pretzel,' with a new timber lattice structure have ignited opposition from local residents who describe the proposed design as a "waste of money" and "hideous."
The existing structure, officially known as 'The Digi-Bridge,' has been a fixture on the Wandsworth roundabout in southwest London since 1995. The 30-meter-tall, atom-like sculpture features a digital advertising board and stands over a pedestrian and bike underpass, which was famously used as a filming location in Stanley Kubrick's "A Clockwork Orange."
Wildstone Estates Ltd, an outdoor media infrastructure company that owns the current structure, has submitted proposals to replace it with a new design by architects Tate + Co. The proposed timber lattice structure would be approximately 25 meters tall with a 23-meter-wide canopy. Developers state the new design will support larger digital advertising screens and reuses existing foundations, with no significant increase in scale.
However, residents have voiced strong objections. Dominic Walton, in a written objection, compared the design to "Middle Eastern architecture" and called it "unnecessarily inciteful." Other residents have labeled the plans "appalling," "utterly ridiculous," and a "complete waste of money," with some expressing concern that the new design could increase light pollution and potentially distract drivers.
Melanie Mounsdon stated the proposal is "the most hideous," while Calin Lazea suggested the funds would be better spent on local environmental improvements. Thomas Wilson added that the current structure is an "iconic monument" and the proposal is a "complete waste of money."
Wildstone Estates Ltd and Tate + Co, in their design statement, described the proposal as an opportunity to "rethink a vital layer of London's advertising infrastructure" and create a "sculptural, nature-inspired landmark that enhances its surroundings." The plans also include a bee hotel and bird box.
Transport for London (TfL) has raised concerns about road safety, noting that advertisements can attract driver attention and that the roundabout has a history of traffic incidents. TfL stated that advertisements at this location may distract road users and increase road safety risks, contrary to policy.
The application is currently under review by Wandsworth Council. The site is on Transport for London land, and TfL indicated they would likely need to review the existing lease agreement if the plans proceed.