Wayne Lineker, brother of former England footballer and BBC presenter Gary Lineker, has reportedly been involved with an agency that represents OnlyFans content creators. The agency is said to focus on 'adult content,' a lucrative sector of the online platform.

According to reports, Wayne Lineker encouraged attractive women to join the agency. His spokesman stated that he only approached women who were already active on OnlyFans and that the arrangement has since ended. The spokesman also insisted that Wayne Lineker received no payment for his involvement.

Gary Lineker, who is set to leave the BBC in 2025, has reportedly seen significant revenue from his podcast company, which generated £37.9 million last year. His brother Wayne, known for owning the O Beach Ibiza club, has now also been linked to the burgeoning new media landscape.

OnlyFans is an online service that allows users to subscribe to see photographs and videos, including live streams, provided by individual 'content creators.' While actors, musicians, and fitness trainers use the platform, the 'adult content' sector is described as the most profitable. Lottie Moss, for example, reportedly earned £30,000 per month as a content creator on the platform.

Wayne Lineker's representative declined to name the specific agency involved in the arrangement.