Sadie Sink has been unveiled as the new face of Calvin Klein's "Feel the Fit" denim campaign, showcasing her evolving presence in the fashion and entertainment industries. The 24-year-old actress, known for her role in "Stranger Things," is featured modeling a range of the brand's denim offerings.
Mixed with her fashion endeavors, Sink is also set to star in the upcoming "X-Men" reboot. She will portray Jean Grey, a character previously brought to life by Famke Janssen in the 2000 film. Adam Driver is cast as the villain Mister Sinister, and Inde Navarrette will play Rogue. The film, directed by Jake Schreier, is slated for release on May 5, 2028.
The "Feel the Fit" campaign emphasizes inner confidence, aligning with Sink's personal philosophy on style. "I just want to feel like myself," Sink told Women's Wear Daily. "These things can be so overwhelming, so as long as I feel like myself in whatever I'm wearing, I will feel confident, and that's the priority."
Sink described her favorite look from the Calvin Klein collection as a "dark indigo, denim-on-denim look," which she found to be "tough" yet flattering. She expressed her delight at joining the campaign for the iconic brand, noting the "young, fresh energy" it brings.
The campaign's first chapter featured pop singer Tate McRae. Sink joins a growing list of notable figures associated with the new "X-Men" franchise, including Oscar-nominated actor Adam Driver and "Heartstopper" star Kit Connor, who will play Cyclops. Maya Boyd is set to portray Storm, and Samara Weaving will appear as Emma Frost. The original "X-Men" movie, released in 2000, significantly boosted the franchise's popularity, leading to sequels and a well-known cast that included Patrick Stewart, Ian McKellen, and Halle Berry.
Sink's career began as a child star on Netflix's "Stranger Things." Her role as Jean Grey in the "X-Men" reboot marks a significant step in her transition to more mature roles and her established presence in Hollywood.