Rihanna, the 38-year-old singer and mother of three, has shared a series of provocative photos on Instagram to promote her lingerie brand, Savage X Fenty. The images feature the entrepreneur in a lacy purple thong bodysuit with sheer paneling, showcasing her figure nearly a year after the birth of her third child. She is also pictured posing playfully next to a "curves ahead" road sign that features a graphic resembling a woman's silhouette.
Rihanna captioned the gallery of images, "even outside has rules @savagexfenty." The photos highlight her ongoing success with the Savage X Fenty lingerie line, which she founded in 2018 and offers a range of products including bras, underwear, sleepwear, and loungewear. This venture is part of her expanded entrepreneurial portfolio, supporting her family with partner A$AP Rocky, with whom she shares sons RZA, four, Riot, three, and daughter Rocki, 11 months.
The singer's personal life and motherhood have also been a focus. In May, it was revealed that she got a new tattoo designed by her young children, featuring abstract scribbles on the back of her knee, documented by celebrity tattoo artist Keith Scott "Bang Bang" McCurdy. Rihanna expressed that motherhood is "everything" to her and has brought her and Rocky closer, describing them as "best friends with a baby." She previously revealed her second pregnancy during the Super Bowl halftime show in 2023, just nine months after welcoming her first child. The couple welcomed their third child, daughter Rocki, on September 13, 2025.
Rihanna has spoken about the profound impact of motherhood, calling the responsibility of raising a young Black man "one of the scariest responsibilities in life." She also reflected on her relationship with Rocky, noting that COVID-19 accelerated their comfort and readiness for a long-term commitment. She expressed confidence in Rocky's ability to be a great father, a sentiment she shares for herself. Rihanna has indicated a desire to have "as many kids as God wants me to have."