Olivia Attwood, a prominent figure in UK entertainment, has outlined her ambitions to expand her brand internationally into the United States. Attwood, 35, aims to leverage her existing entertainment formats, such as "Bad Boyfriends" and "The Price Of Perfection," for a transatlantic audience, emphasizing a desire to move away from participating in reality television herself.
This strategic pivot contrasts with the path taken by fellow "Love Island" alum Maura Higgins, who has recently gained a U.S. following through appearances on "The Traitors" U.S. and her upcoming participation in "Dancing With The Stars." Attwood stated her intention is to "nurture the formats that I've been building" and explore how to "take that there."
Attwood noted that her podcast is already performing well in the U.S., with recording sessions having taken place there last year and more planned for the end of the current year. Her goal is to "bring my two audiences together," consolidating her existing fan base with new American listeners and viewers. She acknowledged the challenges of such an expansion, citing her current busy schedule in the UK.
The career trajectories of Attwood and Higgins have been marked by several parallels, including prior work as "Monster Energy Girls" and participation in "Love Island" and "I'm A Celebrity...Get Me Out Of Here!" The sources of tension between the two reality stars reportedly include accusations of "copycat" career moves, particularly after both joined the same U.S.-focused public relations agency.
Higgins has been actively building her U.S. presence, serving as a social media presenter for "Love Island USA" and "Love Island Games" in 2023, and hosting the sister show "Aftersun." Her involvement in "The Traitors" U.S. and her forthcoming role on "Dancing With The Stars" further solidify her footprint in the American market.
Attwood also touched on the challenges of navigating her public romance with "TOWIE" star Pete Wicks. The couple, who initially met in 2017, began a romantic relationship this year. Attwood expressed that they are in the early stages of managing their public relationship, balancing openness with fans with the need for personal privacy. She described a personal struggle with sharing less, stemming from her reality TV background where extensive personal disclosure was common.
Despite the complexities of her personal and professional life, Attwood described this period as a "hustle" phase, driven by a desire to capitalize on career opportunities. Currently, she is involved in a campaign for Shark Ninja's Ninja CRISPi microwave, air fryer, and oven, which she feels aligns with her personal narrative of updating and refreshing. Attwood's approach to her career is characterized by a sense of urgency, stating, "I don't have kids and I've got a great team around me... this is that era of my life where I'm deep in the hustle and want to make hay while the sun shines."