Norfolk is becoming the preferred destination for a more mature and discerning crowd, offering a more civilized and authentic experience than Cornwall. This shift is particularly noted among families seeking a less boisterous atmosphere, especially as Cornwall's popular spots like Polzeath have become known for a party-centric environment.
Historically, Cornwall was a popular summer destination for families, often referred to as 'Cornwall-on-Sea' due to the influx of visitors from areas like the Cotswolds. Destinations such as Harlyn Bay and Polzeath were central to these holidays, with activities ranging from swimming and rockpooling to attending local discos. However, as these areas evolved, they became less suitable for those prioritizing a quieter holiday.
"You can't mix infant bottles with beer bottles," one observer noted, highlighting the transition from family-friendly to party-focused environments. The long travel distances to Cornwall also contributed to its declining appeal for some families.
In contrast, north Norfolk offers a more tranquil setting. Visitors are more likely to encounter seals on the beaches than large crowds of young people. Areas like Cley-next-the-Sea are popular with young families and retirees. The county is characterized by its less crowded beaches, offering a more relaxed atmosphere.
Norfolk's villages are often compared to affluent London boroughs. Blakeney is likened to Richmond for its well-heeled appeal and scenic walks. Burnham Market is described as Norfolk's answer to Belgravia, featuring a variety of shops and upscale restaurants. Brancaster is compared to Fulham, known for its family-friendly environment and dog-friendly beaches. Burnham Overy Staithe evokes Chelsea-on-Sea, while Cromer is compared to Hackney, Holt to Barnes, and Hunstanton to Clapham.
The culinary scene in Norfolk is also a draw, with establishments like The Gunton Arms near Cromer and The Moorings in Blakeney receiving praise. The region provides numerous cafes offering quality coffee and a range of dining options.
Nature and scenery are further attractions, with hidden beaches, mudflats, windmills, and historical connections, such as that to Admiral Nelson. The beaches are noted for their natural elements, such as pebbles and shells, rather than the remnants of a party scene. 
