Fans attending the 2026 FIFA World Cup in the United States have the opportunity to experience matches from luxury hospitality suites, offering premium amenities and elevated viewing experiences. FIFA and its official hospitality provider, On Location, have introduced various packages designed to enhance the fan experience beyond standard seating.
Several distinct hospitality options are available, including the Pitchside Lounge, VIP package, Trophy Lounge, Champions Club, and the FIFA Pavilion. The Pitchside Lounge provides fans with views near the field and along the sidelines, featuring live-action cooking stations and premium beverage service before and after matches. The VIP package includes sideline seats, access to a shared hospitality lounge, gourmet dining, beverages, and on-site parking. Meals offered across these packages include dishes such as artisanal pasta and steak, alongside street food favorites and shareable plates.
The Trophy Lounge emphasizes convenience, comfort, and service, offering gourmet meals and premium beverages throughout the pre-game, halftime, and post-game periods. Similarly, the Champions Club provides access to exclusive areas, beverage service, and a full-course menu with shareable plates. The FIFA Pavilion is described as an exclusive retreat outside the stadium, offering meals and beverage service before and after games.
These hospitality suites have hosted notable figures, including soccer icon David Beckham, actor Ed Westwick, and Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk. Juszczyk, who is an ambassador for the hospitality group, highlighted the convenience and elevated experience provided by the suites. "The convenience factor changes everything," she stated, emphasizing that these packages offer a premium matchday experience.
Pricing for these packages starts at $600, with options extending to private suites and field-side lounges. Juszczyk noted that the cost of some hospitality packages can be comparable to single seats purchased through resale markets. "It's really just a once in a lifetime experience," she added.
Beyond the 2026 FIFA World Cup, On Location is also slated to host hospitality for the 2028 Olympic Games in Los Angeles and Super Bowl LXI in 2027, also in Los Angeles. The availability of such premium offerings aims to cater to fans seeking a more exclusive and comfortable way to enjoy major sporting events.