UCLA's home opener against the San Diego State Aztecs at the Rose Bowl has become the most expensive football ticket in California this weekend, according to TickPick. The get-in price for Saturday's game is $26.
This price point surpasses both USC's game at the Coliseum, with an $8 ticket price, and the Chargers' Week 1 opener against the Cardinals, priced at $24. For comparison, a tour of SoFi Stadium on a non-game day costs $57.
It is unusual for UCLA football tickets to be priced more than three times that of a USC game. This development is notable given the Bruins' recent performance, having completed back-to-back losing seasons. However, with a new head coach, Bob Chesney, the program aims for a turnaround in the upcoming 2026 season.
Despite past struggles, UCLA fans have shown eagerness for the team's home opener. The team considered relocating to SoFi Stadium but opted to continue playing home games at the Rose Bowl for another season.
The Bruins enter Saturday's game following a decisive victory in their season opener against UC Berkeley. They will aim to extend their win streak against the Aztecs.